Izwe Car for Cash Campaign
Campaign/ Marketing
The Kutuba campaign by Wateraid Zambia is a Hygiene Behaviour Change package that focuses on the 5 key behaviours in homes and healthcare facilities.
👉Handwashing_with_soap
👉Use_of_safe_water
👉Use_of_clean_toilet
👉Food_hygiene
👉Menstrual_hygiene /Waste_management
We had the privileges’ of designing all materials for this 5 years exercise to be distributed countrywide in the rural communities where these behaviour change exercises were taking place.
The Challenge of Project
In rural areas, access to improved sanitation is even lower at fifteen percent compared to seventy-thee percent for the urban population. The poor water supply and sanitation services, especially in rural areas, contribute to a high burden of water-borne diseases such as diarrhoea and cholera in Zambia.